Jennifer Aniston's LolaVie Brand Just Launched Its First-Ever Product

You're probably going to want to make some room in your medicine cabinet for the company's Glossing Detangler.

Speculation was rife on social media last week when actress Jennifer Aniston hinted at the launch of a significant new venture. While many were guessing that she might be entering the realm of beauty, it was officially confirmed on Wednesday that Aniston's new brand, LolaVie, would primarily concentrate on hair-care products. As of now, the Glossing Detangler (Buy It, $25, lolavie.com) is the sole product listed for sale on the LolaVie website.

This "Swiss Army Knife" of hair-care products is a lightweight, multipurpose spray which aids in detangling, according to Aniston's interview with People. In addition to delivering shine and providing heat protection, the detangler's cruelty-free formula comprises 99 percent naturally-derived ingredients - meaning it has no silicones, sulfates, parabens, gluten, or phthalates. Ingredients include essence of bamboo, chia seed extract, and lemon, all rich in amino acids that help guard against hair breakage.

Furthermore, the Glossing Detangler incorporates LolaVie Bond, the brand's unique technology. According to the company's website, this innovative feature helps protect every individual hair strand from future damage while mending any existing harm your hair might have undergone.

Purchase It: Glossing Detangler, $25, lolavie.com The use of the Glossing Detangler is simple and straightforward. Begin by applying it to wet or damp hair, followed by a gentle comb-through before styling as desired. What's more, this unique product from LolaVie can also be used on dry hair to provide hydration, add shine, and manage unruly flyaways. At 52, actress Jennifer Aniston is renowned for her lustrous hair. Therefore, it may come as no surprise that she has launched LolaVie—a brand new venture in which she serves as both founder and creator. Despite this being her first foray into the beauty and hair-care industry, Aniston reveals that the development of LolaVie has been a long-term project. In an interview with People, she shared that the primary focus was to create a product that could repair and nourish damaged hair—much like hers—that undergoes regular wear and tear. She emphasized that every aspect had to be meticulously perfected according to their high standards. To confirm that her hair-care invention met these exacting standards ("perfection"), Aniston enlisted the help of her friends to sample and provide feedback. "With each new formula, it would be distributed among my friends who have diverse hair types, their invaluable feedback greatly assisted us," she added.

Focusing primarily on hair care products at the moment, Jennifer Aniston shared with People that her brain is brimming with ideas for LolaVie. She believes there are no limits to creativity and possibilities. Meanwhile, fans who wish to stay updated with the latest from LolaVie, or simply admire the classy monochrome images of Aniston and her beauty team, can follow the brand's TikTok and Instagram pages.